Are you looking for more interested readers? Is one of your goals to have your website on page 1 of Google searches? Do you want to make the most out of your website or blog? If your answer is yes, then you have to have a look at what SEO is and what to do to increase your ranking.
So let’s start with their definition of SEO:
“Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic.” (Mangools.com)
I have to admit that I’m not a technical girl, so I find it very hard to interact with software and stuff, and I was relieved to see how easy it is to navigate through this tool. Before signing up, I was a little skeptical I’ll be able to find anything, but it exceeded my expectations. It is extremely intuitive and in two hours I was familiar with every important aspect of it.
One of the most important parts of SEO (if not the most important part) is keyword research. Basically, this refers to finding the keywords people are searching on search engines that are not already over-used. Mangools is offering this service through their tool KWFinder, where you can write a keyword, you select the location you want the results for (country or city) and you also select the language that keyword is searched in. In the results, you get a lot of indicators like the average cost per click, the level of competition in pay per click and a list of websites where that particular keyword it is used.
In addition, you get an overall keyword difficulty score, which tells you how hard would it be for you to rank higher based on that keyword. The score is between 0 and 100, and the higher it is, the harder would it be to rank based on it. So, a high score means you shouldn’t use that keyword.
The awesome part here is that Mangools offers similar keywords (with the functions Autocomplete and Questions) where you get the exact keywords people use to search on google, along with the number of searches (in the last 12 months) and the above indicators.
Besides searching by a keyword, you can search by a domain. So, if you know a great website in your niche, you put that in and get the keywords people search for to find it, which can give you keyword ideas for your own website.
Keyword research is very important because it helps you come up with a strategy of creating content around the terms that you know your audience is looking for. You can see what people want and provide it using those keywords so people can find you easier and faster.
Besides KWFinder, you have access to other tools like SERPWatcher (rank tracking tool), SERPChecker (this is a tool that helps you find all the websites found by searching a particular keyword, along with links, number of number of facebook shares and so on), LinkMiner (a tool that gives you the websites where a particular website is mentioned), SiteProfiler (an SEO analysis tool with all the essential SEO metrics and insights). In addition to these, they have a killer SEO extension for Chrome and Firefox with which you can check the SEO metrics to any websites you visit.
In addition to all of these, Mangools offer 10 days free trial so you can test their services and they also have a free blog so you can do your own research regarding all the aspects involved in SEO, and their live chat is really useful (I asked a dumb question and they were really nice answering it!).
As an overall Mangools review, all these put together made me realize this really is one of the best SEO tools out there and I believe that anyone that has serious plans with the personal blog or website needs to consider this tool (or a similar tool if you don’t like this one) to get the proper resources for ranking higher on google and the other search engines. This is why huge companies like airbnb, adidas, Alexa and others use them.
I’m going with to use their premium plan to increase the SEO of this blog (they have other plans as well). For only $69 per month (or $39 per month if you pay for the whole year at once), it’s totally worth it!
Your website is important. Make it easier to be found as well.
PS: They also have an affiliate program, so if you want to try them out and you want to use any of my links from this post, I will really really appreciate it!
Do you have any experience with SEO and SEO tools? If so, how was it?