Marketing: Targeting Humans And Machines

When you think about marketing, do you think about targeting both humans and machines? Or you just prepare your content for being read by humans alone? And how the hell does marketing for machines looks like?

If we think about marketing in its true, real sense, then you think about marketing for people. That’s how it is and that’s how it should be. But the more technology evolves and the more we are using it, then we need to think about marketing our content for machines tool.

“Why would I want to spend money on targeting a machine? That won’t bring me any revenue!” you might think. And you’re right. Machines won’t bring you any revenue, not directly. But machines can connect you with the people willing to pay for whatever you want them to pay you for.

Machine marketing is SEO

Search engines have become the go-to tool whenever we need something and behind them there are some machines deciding what to show on the front page of search results and what not, this becoming the main reason why people started to target search engines with their marketing. And it does make sense, doesn’t it?

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SEO is less popular because it takes around 4-6 months to start showing some significant results, and we, as people, are not used to wait that long. Not in this era. But an SEO well done will bring more significant traffic in the long run than the paid ads.

Paid ads are for humans, SEO is for machines

If you need immediate results and you have some money to spend, then go with paid ads. Social media, banners, radio, TV, magazines and so on are created for humans, therefore, the ads inside the are for humans too. They are the ones bringing immediate results (immediate meaning 2 months or less). Of course, there are some strategies like branding where the goal is just to appear in front of people so they get aware of your existence. For that, there isn’t a return of interest (ROI) that can be calculated, but ads like the ones on Facebook can bring results in a few days (results that can be good or bad).

With SEO, things are different. Your whole piece of content is the ad itself. Every component of a blog post (e.g. title, images, length, keywords, tags, internal and external links, how old that post is and so on) is part of marketing for machines, and since there are hundreds of thousands (if not millions) of posts published every day, it makes sense why it takes up to 6 months (or more, depending on your niche) for the search engines to scan and decide what to do with every post, don’t you think?

The biggest advantage of marketing for machines

The biggest advantage is that once you optimized your post for search engines, there isn’t that much to be done than creating links towards it, links that can come from other posts you are going to create (internal links) or links from other websites (external links). Basically, if some website quotes your post and it posts a link towards your post, that counts as an external link, which is useful for increasing your SEO for that particular post.

And the higher the SEO, the more people can find that post, which is the end goal, right? For people to come to you willingly, without the need for you to pay for ads, which is exactly why SEO exists. It connects your post with the people searching for them.

SEO require numbers

Maybe you write an awesome post perfectly optimized for search engines. But what if no one is searching for that? This is where SEO tools come into place. They help you see what people are searching for so you can create your posts based on that. Supply and demand. The exact same principle economy works. If there is a demand of a topic related to your niche and if the supply is short, then you can get in and create more supply.

This is why I mentioned that keywords research should be the first step before every post. You need the numbers of the searches, of competitors and the keywords they are using. Choose an SEO tool that gives you all of these so you can start marketing for machines.

Have you marketed your content so far? If so, how did you do it?

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PS: If you’re serious about writing and you want to have a long-lasting website that stands out of the crowd, check out one of the best SEO tools out there, Mangools.com, and get on the first page of search engines. You can find my full Mangools review here).