If you’re wondering if there is such thing as shadow blogging, the answer is…
It is! I mean, I don’t know if it’s a thing, but that’s what I was starting with February 2016. I wrote the content and a friend of mine posted it as it was his. We both interacted with the readers, but under his account. Basically, no one knew I existed. Given my social anxiety, this was awesome!
I learn a lot from doing that. It’s basically the full experience, but without the pressure of doing everything.
1) Patience is required
A website is like a tree: you need to water it and wait for it to grow. You cannot force it. And the niche you have (I wrote about the importance of having a specific niche) will influence the speed of the growth. Just like different species of trees grow with different speeds.
2) If you are a reader, you will grow faster
This is important if you care about having readers. Most writers need readers, and if you are one of them, then you need to be a reader yourself.
With “reader” I refer to reading other blogs. This blogging thing is all about interactions and community. So, if you are a reader and you interact with other content creators, they will be inclined to come and check out your content. Firstly, it might be out of curiosity, but in time, some of them will become fans of your work. It’s like free marketing. But if you don’t interact with anyone, how can they find out about your website?
3) If you’re bored, your readers are bored
Once you settle to your blogging style, you might tend to keep it forever. The thing is that nowadays diversity runs the world (together with Covid and money). So, if you get old of your own style, your readers will sense that and they will quickly move to something more interesting. They have alternatives, but you cannot switch to writing on another blog (you can, but you will still be you).
Solution? Don’t be afraid of trying new things. Add a video, add a joke, add something so you don’t feel bored. Like this funny cat.
4) Consistency is important
If you write once in a while, you will get readers once in a while. If you check your stats, you’ll see that the most views you have in the day you publish things. No writing, little to no views. This is because while you don’t write, others do. So, their content is fresh while yours is old. It’s that simple.
You cannot expect to publish something today and have readers for the whole week. Just like you don’t eat once on Monday and you expect to have a full belly until Sunday.
5) Readers are people
While watching the stats you might end up only caring about them and you forget that those numbers and bars are made of people. Readers are people. They have needs and feelings. Just like you writing brings you some benefit, your writing needs to bring a benefit for those readers too. The higher the benefit, the more people will come to read your work.
Of course, if you don’t care about if you have readers or not, this is not a problem. It is enough for your writings to bring benefits only to you.
6) People love attention
Yes! Every person on this earth loves attention, but not all love it the same way. Some love public attention, while others love private attention, the one that only they know about it.
This is because attention makes them feel good and appreciated. If they do something for you, show your appreciation. If someone spends a little time writing a comment or an email for you, show your appreciation by answering to that person. That’s how your connection with your readers gets more personal, therefore, stronger.
7) WordPress ads don’t pay that much
Actually, I wrote a separate post about the money from displaying ads. And honestly, unless you have tons of traffic, you cannot rely on this as a significant source of income.
8) Providing value for free is towards monetization
If blog monetization is your long-term goal, then you need to prove yourself. You need to show you know what you’re doing and that what you’re providing has more value than cost.
In the beginning, when you don’t sell anything, the cost is your reader’s time. They pay with time to go through your posts. If you provide enough value for them, then they will return again and again because the value they get is better than the cost they pay. And meeting their expectations lead to building trust and when the time comes, some of them will be willing to pay with money in exchange for something you provide (and of course, the things you’ll be selling need to bring value for your readers).
9) A schedule keeps you on track
As I shown in my post regarding why a schedule is useful, having a blog involves many things and it can be a challenge to do all of them. And it gets even harder in time when you have more and more things to deal with in your real life as well.
In the end, it’s all about what you would like to achieve. Some people’s work might look easy, but there is a lot of work involved, work that no one sees it.
Let’s put it this way:
Would the future you thank the present you for all the actions you’re doing right now? Or the future you would like for the present you to do some more?
PS: If you’re serious about writing and you want to have a long-lasting website that stands out of the crowd, check out one of the best SEO tools out there, Mangools.com, and get on the first page of search engines. You can find my full Mangools review here).
Amazingly explained!
Being a blogger/ blog reader, I totally understand how replying to comments make a huge difference.
Bloggers who don’t reply to comments seldom find more readers.
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I totally agree! Thank you very much for reading! ❤
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Awesome
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Thank you! ❤
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In fact, this post is full of blogging wisdom. I cannot even single out one point as being better than the rest of the points. I know you have really written from your heart. Thank you.
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Thank you very much for your kind words! I really appreciate it! ❤
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🙏🙏🙏
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Good work
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Thank you very much! ❤
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You’re always welcome
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Reblogged this on Love and Love Alone.
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Thank you for sharing your insights! I didn’t know about “shadow blogging” before but it makes perfect sense. There are ghostwriters out there as well, after all. 😉 I especially like the comparison you make about writing on Monday and not expecting to have a full belly on Sunday. Blogging does take continuous effort and dedication. And it can be so nourishing and fulfilling. Here’s to many more writing experiences and adventures! 😉
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I don’t know why, but I like it, thank you, words live by themselves
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I’m glad you liked it! Thank you for reading! ❤
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What an awesome comment! Thank you very much for reading and for sharing your thoughts! ❤
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Nice tips and info 👍🏻
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Thank you very much for reading! ❤
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Wow… This is well broken down, I just started shadow blogging because I want to learn all it takes and to build my consistency
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Thank you very much for sharing your experience! How does it work for you so far?
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It’s been amazing, I just views that blew my mind and number of visits I didn’t expect. Plus I am just trying out my writing consistency.
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Thank you for this.
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Thank you for reading! ❤
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This is some really great info! Recently I vegan to post regularly (almost daily) and it has helped a lot! I never did shadow blogging but it is very interesting.
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Thank you very much for reading! 😀
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It’s a very well done post.
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Thank you very much for your kind words! ❤
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You are welcome.
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[…] 9 Things I learned In 4 Years Of Shadow Blogging […]
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You answered some of my questions today. Thank you. I really appreciate your advice.
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My pleasure! Thank you very much for reading! ❤
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All excellent points. Writing every day (or at least 4-5 times a week) is absolutely essential.
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I agree! Thank you very much! ❤
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Thank You!
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Thank you for reading! ❤
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That’s really interesting! Great tips!
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Thank you! ❤
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I agree that ‘the present you’ makes or contributed towards ‘the future you’ as a blogger.
Thanks for sharing!
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Thank you very much for reading! ❤
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A beautiful post thank you so much
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Thank you for your kind words, Abubaker! 😀
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These are all super helpful tips! I like the analogy of looking at a blog like a tree. It needs the time to grow!
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Thank you very much for reading! ❤
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I enjoyed reading this. Thank you for writing and sharing!
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My pleasure! Thank you very much for reading! ❤
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I’m gonna save this one for future too.
Simple and to the point advise for beginners like me and others too. It’s always said knowledge is to be shared.
thanks for this one really.
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My pleasure! Thank you very much for reading! ❤
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Good morning, thanks for all those advices!
Exactly, I read your blog because you readed mine haha
I love style of writing 🙂
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I love that you love it, Camille! Thank you very much for being here! :*
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This is a great post. Thank you. I find it of tremendous help.
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I’m very happy you find it helpful! Thank you for reading! ❤
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Well explained and very useful. Thank you!
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Thank you very much!
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I really appreciate your writing, that’s why I follow you. My blog is freshly new and I’m still learning. Your tips are extremely useful. Thank you!
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Wow! Thank you very much for your kind words! I’m very happy my writings help you!
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Hi Lorene,
We’ve shared a few likes on each others’ posts upto now.
I do find your work useful!
Azvon.
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Thank you very much for your kind words, Azvon! I really appreciate it!
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These are very powerful and practical tips. Glad I came across your page. Thank you, Lorene!
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My pleasure! Thank you for being here!
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[…] In my 4 years of shadow blogging, I did something related to blogging 90% of the time, regardless if it was a holiday or a weekend or whatever. I showed up and did my part. But the satisfaction is not always there. […]
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Very detailed post thanks for sharing
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