If you look at the majority of the titles you use for your posts, how would you describe them? If other people would use similar post titles, how inclined would you be to click on those posts?
Yesterday I mentioned why the quality of your content matters, so today I’ll try to cover the reasons why the post title is also important.
1) It summarizes the contents of your post
I know it’s pretty much obvious this is the case, but I often seem to get lost in the ideas I have in mind, which I haven’t wrote in a blog post, and I end up writing titles related to the things I haven’t even mentioned in the post itself, but I assume they pop-up like a never-written conclusion (yes, it’s my stupid mistake!).
Therefore, if your title doesn’t have a strong connection to what your post is all about, you end up losing readers in the long run.
2) It picks the reader’s interest
A title well written that summarizes the contents of that post will determine the readers that are not even that into your topic to click just to clarify some things in their own head. A well-written title should be formed in such a way that it tells the readers the contents of that post will solve their unsolved problem related to that topic.
For example, if someone does a step-by-step tutorial regarding how to invest in bitcoin, but the title says Tutorial for improving your finances, not so many people would click on it (I surely wouldn’t do it), but if the title says 10 Steps tutorial for getting better at bitcoin investing, then I would definitely click on that. Wouldn’t you?
3) That’s what the readers expect from your post
Let’s take the previous example about the title Tutorial for improving your finances. The people interested in finances will click on that and they expect… well… whatever the finances involves. The bad part is that this is such a broad topic (finances), but the content is very specific (bitcoin). Therefore, the people will get disappointed for not finding what they are expecting.
4) It helps search engines create a strong unified image of your post
How often did you searched something on google and you received an article with a title unrelated to its contents (without taking into consideration the paid posts)? Personally, I haven’t. And this is because search engines try to give you the best results possible for the keywords you’ve searched. Two identical posts, but one with a better title than the other, won’t appear next to each other. The post with a better title will rank higher in the search rank because the search engine believes that post is better suited for the person that searched that topic.
The title is important because it represents the contents of each post to both people and search engines, so a bad title will lead to losing readers and losing ranks.
If you look at your posts, how does the title of your most viewed post look like?
PS: If you’re serious about writing and you want to have a long-lasting website that stands out of the crowd, check out one of the best SEO tools out there, Mangools.com, and get on the first page of search engines. You can find my full Mangools review here).
Exceptional… well thought out and on target.
LikeLiked by 1 person
Thank you very much for reading and for your kind words! ❤
LikeLiked by 1 person
Another great one, Lorene. I myself tend to wing my titles nowadays, and I don’t even know what’s good practice anymore. Anyway, thanks for sharing!
LikeLiked by 1 person
Thank you very much, Stuart! It is a very dynamic “industry”, but I believe the basics stay the same 🙂
LikeLike
[…] it seems that while focusing on the quality of our content and on the quality of our titles, we might forget how important the looks are. Surprising, isn’t […]
LikeLike
Great! I can see the need to pay more attention to this in coming weeks. Thank you!
LikeLiked by 1 person
Thank you very much for reading! ❤
LikeLike
A really nice blog you have here Lorene. All your posts are really helpful for writers – old and new alike! 🙂
>Claps!<
LikeLiked by 1 person
Thank you very much for your kind words and for stopping by! ❤
LikeLiked by 1 person
[…] give you my example: so instead of putting together the importance of the content quality and the importance of the post title in one single post, I created two posts. This way, it gives me the liberty to write about them as […]
LikeLike
[…] If the image is interesting, a potential reader will stop and then read the title (and this is when the importance of the title kicks is), and based on these two, the potential reader decides if he/she becomes a reader or […]
LikeLike
[…] when encountering your posts? Exactly! The Title! Being the first thing a reader sees is one of the reasons why your post title is so important. It helps making the final decision for clicking or not on your […]
LikeLike
[…] you probably know, your post title has different implications on your website’s evolution. Similar things apply to your post introduction as well, so let’s […]
LikeLike
[…] Title tag optimization – the words in your title need to refer to the keyword you’ve found. In the same time, it should reflect the contents of your post (actually, I wrote about 4 reasons why your post title is important); […]
LikeLike
[…] So, you need to tell them what your links are about. And using the title is one of the best ways to do it because your post title is very important. […]
LikeLike